The web is on fire this afternoon with the news that Amazon is buying Zappos. The deal is reportedly worth more than $800 million in cash and stock. From the Zappos perspective, the deal makes a lot of sense, at least in the short term. I expect the recession has been hard on Zappos, and things probably haven't been comfortable there since before their layoffs last November. The backing of a behemoth like Amazon would certainly be welcomed. And as long as they are allowed to operate as an independent entity (which will certainly change at some point), the day-to-day impact should be reasonable.
The Thursday morning keynote at Online Market World featured Tony Hsieh, CEO and Founder of online shoe merchant Zappos. To be fair, Tony does not consider Zappos to be a shoe company. They are a customer service company.