I’m in Seattle this week as I’m speaking to the Puget Sound Chapter of the American Marketing Association at lunch today. The topic is “Organic vs. Paid Search: Their strengths, weaknesses and why you should use both”. If you’re in the area, come on by!
Given that it is October, I was expecting really horrible weather. Instead, it’s mostly sunny with a current temperature of 48F. No complaints from me!…
Word came out yesterday that search agency iProspect had purchased Fort Worth agency Range Online Media. Virtually no details of the transaction have been announced, so it is difficult to perform much in the way of analysis.
Most likely, one of two scenarios will play out:
- iProspect will absorb Range’s customers and turn the Fort Worth office in a field sales office. Some service personnel will be transferred to other offices, while some will be let go.
- iProspect intends