Google Surpasses Earnings Estimates

Congrats, Google, on beating analyst expectations. This helps confirm the theory that paid search advertising should be countercyclical, and it’s certainly nice to hear some good financial news, for a change.

Profit was $4.92 per share, beating the street by $0.17. Net income rose 26% over the same quarter a year ago.

This reflects a continued move of advertising dollars from traditional print and media to search. It does not, however, mean that all areas of online advertising can …

iProspect acquires Range Online Media

Word came out yesterday that search agency iProspect had purchased Fort Worth agency Range Online Media. Virtually no details of the transaction have been announced, so it is difficult to perform much in the way of analysis.

Most likely, one of two scenarios will play out:

  1. iProspect will absorb Range’s customers and turn the Fort Worth office in a field sales office. Some service personnel will be transferred to other offices, while some will be let go.
  2. iProspect intends