The final non-drinking session at PubCon South 2009 was a Super Session on "Social Media & Business". It was moderated by Brett Tabke. From left to right on the stage, panel members were:

• Wayne Sutton, Social Media Strategist and Technology Evangelist
• Reem Abeidoh, Social Media Strategist, Outrider
• Lee Odden, CEO, TopRank Online Marketing
• Chris Brogan, President, New Marketing Labs