Dave Evans came to marketing through an unusual path, receiving a BS in physics and mathematics, with a concentration in art from the State University of New York at Brockport. In 1994, Dave founded the Austin Web Users Group with Mark Gaither and I. Also in 1994, he co-founded Digital Voodoo in Austin, Texas. Digital Voodoo initiatlly provided strategic marketing services, and now also provides specialized software applications supporting social business strategy.