While I’ve had the pleasure of working with Brian Massey of Conversion Sciences on a couple of projects, today at Innotech Oklahoma‘s e-Marketing Summit was my first chance to see him speak. Brian spoke on “Identifying Your Key Conversion Strategies”.

Some of Brian’s points included:

• Brochure sites will go away, if Massey has anything to say about it.
• Tag clouds are worth considering as a navigational method if your audience is under 30 years old. They’re also great for