Marketing geeks (like me!) should be sure not to miss my article in MarketingProfs, Seven Tips for Marketing Events With Paid Search. It was published today.
In the article, I explain how to get the most out of using paid search to promote events. Due to the time-sensitive (and time-limited) nature of events, they do require special consideration.
I hope you find the article helpful!…
After two whole days at home, I’m on the road again today. This week it is PubCon in Las Vegas. PubCon, from Webmaster World was originally a show focused on technologies, strategies and tactics for websites, but has morphed over the years into one of the leading shows on search and internet marketing.
I am on a panel called “Universal and Personal Search – This Changes Everything” on Tuesday and one on “Brand Management” on Wednesday. Also on Wednesday, I’ll …
For those in the Oklahoma City area this Thursday, I’ll be speaking at Innotech’s eMarketing Summit. My topic is titled “Video Optimization and Local Search: They’re here, they’re hot, and they work”.
While I’ll be speaking in depth about how to optimize for video and local search, I’ll also be speaking more broadly about vertical and blendedl search, and how one’s interactive marketing efforts should be adjusted for them.
Hope to see you there!…
Those in the Houston, Texas area on Wednesday will be able to find me at HiMA Interactive Strategies Conference ’08. I’ll be speaking on “Vertical Search – And How It’s Going to Rock Your World” at 11:10am in the Search Marketing track. Learn how to get your digital assets to the top of the search engines.
I look forward to seeing you there!…
Tonight my company, Apogee Search won the award for Austin’s fastest growing company under $10MM from the Austin Business Journal (aka the Austin “Fast 50”). I was given the honor of accepting the award on behalf of Apogee’s team.
They counted up from 25th to 1st. As the growth percentages for the winners were announced, I was doing the math and thinking that we had a good chance to be near the top. I didn’t think the odds were high …
I’m in San Francisco this week, as a crew from Apogee Search are heading out to staff our booth at Online Market World.
Feel free to come on by and see us on the show floor, or even see the panel with Apogee founder and CEO William Leake.…