While I’ve had the pleasure of working with Brian Massey of Conversion Sciences on a couple of projects, today at Innotech Oklahoma‘s e-Marketing Summit was my first chance to see him speak. Brian spoke on “Identifying Your Key Conversion Strategies”.
Some of Brian’s points included:
- Brochure sites will go away, if Massey has anything to say about it.
- Tag clouds are worth considering as a navigational method if your audience is under 30 years old. They’re also great for user generated content.
- Pick a shopping cart you have control over. Shopping cart abandonment is where you’re losing money.
- Email is the biggest social network on the planet.
The session is going to be released as a podcast. I will link to it here when that happens.
Brian also chaired the Landing Page Optimization Interactive Clinic.
This was a challenging panel, as the wireless internet wasn’t working in our corner of the Cox Business Services Convention Center. Fortunately, Brian had taken screenshots of the pages that were submitted for review, so the clinic was able to happen, albeit not as smoothly as he would have liked, I imagine.
All in all, great job, Brian!