Word came out yesterday that search agency iProspect had purchased Fort Worth agency Range Online Media. Virtually no details of the transaction have been announced, so it is difficult to perform much in the way of analysis.

Most likely, one of two scenarios will play out:

1. iProspect will absorb Range’s customers and turn the Fort Worth office in a field sales office. Some service personnel will be transferred to other offices, while some will be let go.
2. iProspect intends