The Big 12 Conference is dead; it just doesn’t know it yet.

There is no question that the Big 10 Conference intends to grow. The only question is how many they add, and who they take.

On the first question, they want to add at least one team, which will give them twelve (they actually have eleven teams right now). This allows them to have a conference championship, increase their revenue, and still be part of the conversation on the …