While I’ve had the pleasure of working with Brian Massey of Conversion Sciences on a couple of projects, today at Innotech Oklahoma‘s e-Marketing Summit was my first chance to see him speak. Brian spoke on “Identifying Your Key Conversion Strategies”.

Some of Brian’s points included:

• Brochure sites will go away, if Massey has anything to say about it.
• Tag clouds are worth considering as a navigational method if your audience is under 30 years old. They’re

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For those in the Oklahoma City area this Thursday, I’ll be speaking at Innotech’s eMarketing Summit. My topic is titled “Video Optimization and Local Search: They’re here, they’re hot, and they work”.

While I’ll be speaking in depth about how to optimize for video and local search, I’ll also be speaking more broadly about vertical and blendedl search, and how one’s interactive marketing efforts should be adjusted for them.

Hope to see you there!