While I’ve had the pleasure of working with Brian Massey of Conversion Sciences on a couple of projects, today at Innotech Oklahoma’s e-Marketing Summit was my first chance to see him speak. Brian spoke on “Identifying Your Key Conversion Strategies”.

Some of Brian’s points included:

Brochure sites will go away, if Massey has anything to say about [...]

For those in the Oklahoma City area this Thursday, I’ll be speaking at Innotech’s eMarketing Summit. My topic is titled “Video Optimization and Local Search: They’re here, they’re hot, and they work”.
While I’ll be speaking in depth about how to optimize for video and local search, I’ll also be speaking more broadly about vertical and [...]