Thoughts on Amazon Buying Zappos

The web is on fire this afternoon with the news that Amazon is buying Zappos. The deal is reportedly worth more than $800 million in cash and stock. From the Zappos perspective, the deal makes a lot of sense, at least in the short term. I expect the recession has been hard on Zappos, and things probably haven't been comfortable there since before their layoffs last November. The backing of a behemoth like Amazon would certainly be welcomed. And as long as they are allowed to operate as an independent entity (which will certainly change at some point), the day-to-day impact should be reasonable.

Customer Service Fail, Adorama (Now resolved)

On May 15th, I placed an order for the equipment needed to attached my Nikon D200 to the Galileoscope I ordered the same day. I received an email two days later that the parts were backordered, but should be available in a couple of weeks. I wasn't too worried about it, as the Galileoscope hadn't even started shipping yet and I doubted I would receive it until sometime in July. Yesterday, the Galileoscope arrived. I had not received the parts from Adorama yet, so I logged into my account to check the status. All it said was that it's backordered as of May 17th. There was no projected ship date.

A New Blog for Brian

Most of you know that I’ve started a new internet marketing firm called ionadas local. It provides search and social media services to local businesses. These will tend to be smaller businesses than the national brands I’ve worked with in the past.

As part of the ionadas local website, I have created the ionadas local Marketing Blog. It will address marketing news, trends and techniques for the geographically focused company.

If you have any feedback about the company, …

American Idols on Twitter

Many of the American Idol contestants, both current and former, are popping up on Twitter. Unfortunately, I can't guarantee that these are all real. In fact, I can guarantee that some are fakes, as some have multiple accounts claiming to be that person. For now, I'm listing the multiples until I can determine the authoritative account.

A New Direction in my Professional Life

Some of you have already heard, but effective immediately, I am taking a sabbatical from Apogee Search. The economic seas for the last year or so have been quite rough, and the Apogee Search ship was buffeted just like everyone else. Going into this recession, the search marketing industry was rather arrogant. "We're the trackable part of marketing," we all said. "No one is going to cut back on us."