I get most of my news from podcasts. They’re very convenient; I can load them up on the iPhone, and listen when I’m driving, walking the dog, riding the stationary bike, whatever.
One of my favorites is PBS’s NewsHour. They break up each of the news segments in an individual file. It really fits with how I want to consume news.
Over the last few months, Intel has started advertising on the NewsHour podcasts. A short commercial is run before each segment begins.
I applaud Intel for supporting podcasting, but they’re doing something very stupid. The commercial is simply one of their television advertisements. Unfortunately, these are not video podcasts, so the ads often make no sense with just the audio.
C’mon, Intel. Crack a little out of the budget to rework the ads in audio only versions. Or better yet, create new ones just for this media.